INFLUENCER MARKETING EXPERIENCE
I’m a marketing lead who has run influencer programs since 2018 — agency side and in‑house. I source, vet, negotiate, contract, brief, chase deliverables, pull analytics, and keep creators coming back. Currently leading marketing for 45+ brands.
45+
BRANDS, ONE BIG PICTURE
I run marketing and creator partnerships for 45+ brands at once — and I keep every one of them moving.
Where I’ve done it
The short version of my work history — told through the creator work.
2024 — Present
E Squared Marketing · Marketing Lead
Lead marketing for 45+ brands. Influencer campaigns end to end: sourcing, rates, contracts, W‑9s, briefs, approvals, recaps.
2023 — 2024
Links Golf Club · Social & Community
Built a startup’s social presence and its first creator partnerships — including Jake Hutt, Erick Lottary, and Carlee Shoemaker.
2019 — 2023
PXG · Social, Paid & Creator Programs
Ran PXG’s creator partnerships — sourcing and vetting golf and lifestyle influencers, negotiating rates, managing deliverables, and reporting on results.
2018 — 2019
WebMO · Social Media (from scratch)
Helped build the social department from the ground up. First briefs, first creators, first spreadsheets I actually loved.
Creators I’ve actually worked with
The roster
Retail, lifestyle, hospitality, events, veterinary, food & bev, and golf. Follower count is the last thing I look at — fit and engagement come first. Tap a card to see their Instagram.
Since 2018
Building creator partnerships
8+ years
Running influencer programs
Agency + in-house
From PXG to 45+ brands today
Tyler Nolan
@tylerjamesnolan
1M Instagram followers
2.66% engagement
BackSwing Golf Events
Bobby Solez
@bobbysolez
607K Instagram followers
Sneaker-focused campaign
Danbury Fair Mall
Patience Wolfe
@patiencewolfe_
309K Instagram followers
Holiday campaign
Northpark Mall
Kaylina Eileen
@_kaylinaeileen
280K Instagram followers
Gen Z audience
Green Acres Mall
Meghan Long
@megthings_
282K Instagram followers
1.39% engagement
Freehold Raceway Mall
Julia Chen
@tangtangjulia
273K Instagram followers
Cultural moment campaign
Scottsdale Fashion Square
Jessie Jolles
@jessiejolles
601K Instagram followers
2.26% engagement
Queens Center
Eden Boakye
@eden.from.li
271K Instagram followers
Gen Z audience
Green Acres Mall
Chase McNary
@chase_brody_mcnary
228K Instagram followers
Giveaway campaign
Scottsdale Fashion Square
Jolene Goring
@jolenegoring
482K Instagram followers
4.31% engagement
Scottsdale Fashion Square
Jake Hutt
@jakehuttgolf
430K Instagram followers
Golf creator
Links Golf Club
Erick Lottary
@ericklottary
353K Instagram followers
Golf trick shots
Links Golf Club
Carlee Shoemaker
@carleeshoe
124K Instagram followers
Golf lifestyle
Links Golf Club
What I handle on every partnership: creator research and audience‑fit analysis, sourcing and vetting, engagement review, rate negotiation, contracts and W‑9s, briefs and deliverables, content timelines and approvals, UGC, analytics, recaps, payment, and keeping good creators on speed dial.
Different industries. Same human side of marketing.
I’ve worked across retail, pets, mom‑focused brands, nonprofit, healthcare, sports, and performance apparel — I get up to speed fast and I like the learning curve.
Retail
Pets
Mom-focused
Nonprofit
Healthcare
Sports
Performance apparel
And more